The Live Event Industry’s Real-Time Ticket Sales Database

Insights gives promoters and venues access to real, settled show data so every offer is informed, accurate, and appropriately risk-assessed. 

*Only eligible for promoters or venues that have meaningful data to contribute to Insights

The Live Events Industry Moves Fast, Your Data Should Too.

Booking shows shouldn’t feel like taking a shot in the dark. With volatile artist demand, shifting markets, and tight margins, promoters and venues can’t rely on guesswork or outdated data. Insights gives you the power to make accurate, defensible decisions before you make the offer.

“On one offer alone, I saved 10k because of Insights, the first place our team looks when we’re making an offer is Insights. What an amazing lifeline to the independents."

How It Works: Real Data. Real Time. Real Confidence.

Insights is fueled by a growing community of users who contribute anonymized ticket sales and settlement data through their ticketing integrations and Prism settlement reports. This contribution model ensures our platform reflects what is actually happening in the market.

Because the data comes directly from settlement reports and ticketing integrations, Insights delivers unmatched accuracy, integrity, and transparency. Information appears in the platform as soon as events settle, typically within 48 hours, which gives you the most timely and trustworthy picture of demand across the industry.

Key Features:

Artist Research & Market Analytics

Access historical ticket sales data for thousands of artists. Understand demand by region with structured data on every performance ranging from region, venue size, to ticket scaling and other artists on the bill.

Local Spotify Data

See how an artist performs on Spotify in your market compared to similar cities, so you can benchmark demand with confidence.

Artist Leaderboards​

Track rising talent, identify who’s breaking, and see momentum before anyone else. Create your own leaderboard by region, venue capacity, genre and more.

Seamless Automatic Reporting

If you are utilizing one of our ticketing partners, we can automatically ingest your data for reporting.

Featured Case Study: The Pabst Theater Group

Pabst was one of the earliest adopters of Insights. They saw a gap in the industry and recognized the need for a centralized, accurate source of ticket sales information. Their leadership helped establish the foundation of the Insights data model, and they continue to play a key role in shaping what the platform makes possible for promoters and venues.

In this clip, Prism Founder and CEO Matt Ford explains the impact of Pabst’s early partnership and how their commitment to contributing data helped build one of the most powerful intelligence engines in live entertainment.

See Insights in Action

Book a demo and discover how real-time industry data can transform the way you book shows.